That’s a great question, and one that should be considered when choosing promotional products. Although there are several points to consider, such as, who are your customers, what is your price point, and what do you hope to gain, consumers are more interested in how useful and attractive the product is. With that in mind, the number one reason consumers keep specialty products is…usefulness. Overall, according to an ASI (Advertising Specialty Institute) survey, nearly 80% of specialty product owners kept products because they were useful. This chart from ASI breaks it down by product.

When choosing promotional products as advertising tools you should think about your purpose, how your logo will appear on the product, and how it represents your brand, but you should also consider the consumer. Will they find it useful, attractive, and enjoyable? One way to know for certain is to ask them. Survey your customers to learn what they’d appreciate. If you’d like to learn more let us know—we can be very useful.

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