What do you expect us to say? Of course, we believe they are. That’s our business. Asking us if vehicle graphics are worth the money is like asking Pizza Hut if pizza is good food, or asking Chevrolet if their cars are roadworthy. Yes, we believe vehicle graphics are worth the money, and we’ll take it further—we think they pay for themselves and businesses that lack effective vehicle graphics lose money. But don’t take our word for it. We’re going to defer to a well-respected global organization, Avery Denison. Here’s what they had to say about the effectiveness of vehicle graphics.
How effective are vehicle wraps as advertising?
A quick comparison in typical advertising mediums suggests the following:
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one post card mailer.
- Seven city buses get 600,000 impressions in two months.
- Billboards receive 700,000 impressions in one month.
- An ad in the yellow pages can cost up to $15,000 per year — with your competitors listed right there next to your ad.
- The same is true for pay-per-click advertising — at an even higher cost per month.
- Car or vehicle wraps have the potential to garner thousands of impressions each day; they last up to three years and cost, on average, between $2,000 and $4,000 for a standard vehicle. – Avery Denison FAQ: Wraps
So, are vehicle graphics worth the money?
In a few cases, maybe not, but the percentage is so slim as to be negligible. In the overwhelming majority of cases, vehicle graphics pay for themselves. They’re worth the initial investment because that’s what they are—an investment. If you’d like to learn more about investing in vehicle graphics contact us, we’ll help you spend your dollars wisely.