• FAQ: Does Every Vehicle in a Fleet Need a Full Wrap

FAQ: What’s the Best Font Size for Vehicle Graphics?

By |2021-05-05T09:11:01-04:00September 29, 2015|FAQs|

What’s the best font size for vehicle graphics? Thanks for asking. There’s not one cut and dried answer to your question. Much depends on what you’re trying to accomplish and what your message is. You also need to consider your brands fonts. What fonts are used in your logo, taglines, and copy? There are several factors to be considered.

  • What type and size of vehicle is it?
  • How much copy is included in the design?
  • What is the color of vehicle and how will it contrast with the font?

Any combination of font style, size, and color can and will affect the readability of vehicle graphics. The key to effective fleet graphic design is combining appearance with legibility. There are too many designs, which although visually striking, are difficult to decipher, which detracts from the purpose of vehicle advertising. So, what’s the best font size for vehicle graphics?

What’s the Best Font Size for Vehicle Graphics?

There’s no Absolute Formula

It’s generally accepted that stationary signs can be seen, when unhindered, from set distances. For example, ADAAG guidelines state that 3-inch letters may be seen up to 25 feet away and 6-inch letters 35 feet or more. But what happens if the “sign” is moving at 40 MPH on the side of a fleet vehicle? The USS (United States Sign Council) uses a formula to determine the optimum signage square footage required for a sign to be seen by moving cars. VRT (viewer reaction time) + MPH/800 = recommended square footage for a stationary sign. This will vary by road complexity. But what if the buying public and the sign are both moving? It’s complicated, but here are a few keys to consider.

  • Use an easy to read font—stay away from italics and scripts
  • Use good color contrast between the font and background
  • What is the letter weight, which is the thickness of the character relative to their height? Fonts are available in multiple weights from ultra-light to extra-bold.
  • Find the largest font size possible that fits the vehicle and the overall graphic design
  • Use the KISS method. Keep it simple. Don’t overload the design with color and copy
  • Could window film increase the design area and enhance the font legibility? 10 Examples of How to Use Window Graphics to Make Your Vehicle Wrap More Effective
  • Opening the interior of lettering by extending the copy horizontally or vertically can improve legibility.

Don’t Settle for an Attractive Look that Doesn’t Send Your Message 

A pretty vehicle graphic that doesn’t communicate the purpose of the vehicle, who the organization is, what they do, and how they may be contacted isn’t attractive—it’s a mistake. By taking the time to combine aesthetics with font legibility at the beginning of a vehicle graphic design, a wrap can be both attractive and utilitarian. If you’d like to learn more, let us know. We’ll help you “size up” your vehicle graphic options. We can help you answer, “What’s the best font size for vehicle graphics?”

Let us help you create professional fleet vehicle graphics that will promote your business and drive your brand for years to come. Drive Your Brand by contacting TKO Graphix at 888-544-8051 or Contact Us online.

TKO Graphix is a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.

We’re a fleet and vehicle graphics company and since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks and company vehicles. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.

TKO Graphix is a Certified 3M™ MCS™ Warranty graphics manufacturer. Our installation crews are 3M Certified and are employees of TKO Graphix, not sub-contractors.

If you enjoyed this post, you might also like, The First Step in Fleet Graphics Know Your Purpose

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One Comment

  1. Alex McIl November 6, 2015 at 6:17 pm

    Hello Randy,

    I was looking at this and other articles you have written in regards to vehicle decals.
    You might want to consider an other article (may be a little more comprehensive) on the biggest mistakes made when designing vehicle graphics…..this is an example of a page that I found as an example http://www.vanleasing.com/images/10-biggest-vehicle-graphics-mistakes.png
    You never know, it might be interesting to your users.

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