Before you consider fleet graphics know your purpose. There are many examples of good vehicle graphics on the street. However, many aren’t. The most effective fleet graphics begin with a purpose. They’re planned and produced to fit a niche, fill a need, and make an advertising impact. It starts with understanding what you want your decals or wrap to accomplish. Bad wraps are all over the place (literally and figuratively). They lack continuity and don’t deliver a message that can be deciphered quickly. You can avoid these mistakes by following a few guidelines before beginning your vehicle graphics journey. With fleet graphics know your purpose is the first step.
Is your fleet one of the thousands of trailers and box trucks traveling the highways and byways of America? If so, is your message being received by your target audience? Your fleet vehicles shouldn’t only deliver your product, but they should also deliver your message. What message do you want to deliver? Keep in mind that consumers only have seconds to view your fleet graphics. So, what’s the most important takeaway you want to share?
What’s the Number One Point You Want Prospects to Take Away?
Attempting too many messages on a vehicle moving at 55 MPH will be confusing—at best. What’s the most important thing you have to share? Who do you help? What problems do you solve? What makes your business different? How are you better than your competitors?
What’s Your Unique Marketing Position?
What Do Your Fleet Graphics Say About Your Business? Are you open 24/7 for emergency service? Are you the fastest, cleanest, or longest-tenured? What’s your USP (Unique Sales Position)? Before you can begin the design process, you should be able to answer this question because if you don’t, unless you’re incredibly fortunate, your vehicles will become one more example of poorly planned fleet vehicle graphics.
Calls to Action
Do you have a special offer or discount? Do you want people to visit you online? When people think of calls to action, they most often think of websites, print ads, and TV commercials, not vehicle graphics. Some vehicle graphics remain unchanged for five years or more. Wouldn’t that become boring as well as outdated? Yes, it could, but there are ways to create a compelling vehicle graphic CTA that isn’t boring or soon obsolete. Your call to action doesn’t have to be a short term or limited offer, but it can be.
In our blog, How to Create an Effective Vehicle Graphic CTA (Call to Action), I give the example of noticing the graphics on a tractor-trailer from a national restaurant chain that stated they wouldn’t raise their prices for the entire year. They might change the graphics next year, which may not seem cost-effective, but they have a year for this campaign. I visited their establishment the next day, so I know it worked at least once.
Branding
Do people recognize your logo, colors, and taglines? Here are a few tips from adhesive vinyl graphic manufacturer, 3M – Tips to maximize your wrap’s impact, “Your graphics should help tell your brand’s story and reflect your brand’s identity. Keep your graphics on message with branding that is consistently applied across your fleet. Even if there are variations in design, it is important to stay on brand and communicate the same overarching story. When wrapping your fleet, use consistent themes, colors and/or images to create comparable appearances. This helps increase brand recognition and provides more impactful reinforcement to your audience.”
Introducing Product
Do you have a new product or an old product that solves prospect’s problems in new ways? Regardless of how limited the consumer base is for your specific product, you can reach potential customers through fleet vehicle graphics. We can’t overstate how important this is—With fleet graphics know your purpose.
In Fleet Graphics Know Your Purpose
With fleet graphics know your purpose is where it starts. If you were to create a TV, print, or banner advertisement, you’d know what you wanted to achieve. You’d know your purpose. It should be the same with fleet graphics. If you’d like help honing the purpose of your fleet graphics, our team can help. We’ve been helping businesses with fleet graphics since 1985.
Let us help you create professional fleet vehicle graphics that will promote your business and drive your brand for years to come. Drive Your Brand by contacting TKO Graphix at 888-544-8051 or Contact Us online.
For over 35 years, TKO Graphix has partnered with commercial freight carriers and private fleet carriers to provide quality design, production, and installation of trailer graphics and decals. We are proud that hundreds of transportation companies throughout the United States trust TKO Graphix as their fleet graphics provider.
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