Some fleet graphics make a difference. “PUT THE PHONE DOWN” from IMTA is one of them. We’re proud to be a small part of it. The IMTA (Indiana Motor Truck Association) has not only served the interests of the trucking industry since 1934, but also motorists, with safety programs, support of infrastructure initiatives, and actions for the general good, such as the campaign to stop human trafficking. The IMTA is good for trucking, good for business, and good for the people of Indiana.
So, in the IMTA’s long standing tradition of fighting for the greater good they have begun a campaign to reduce distracted driving. “Help us keep Indiana drivers safe on the road. With the rise of the IMTA license plate renewals and sales, heads will turn (from looking at a phone while driving) to see the “PUT THE PHONE DOWN” plate on Indiana vehicles and motorcycles. The BMV has sold or renewed a record 3,735 plates as of November 2018. Thank you for believing in the IMTA and being a part of this important message.” — IMTA (Indiana Motor Truck Association)
The Facts about Distracted Driving
- Distraction-affected crashes accounted for nine percent of fatal crashes in 2017.
- In 2017 there were 3,166 people killed in motor vehicle crashes reported as involving distracted drivers.
- Six percent of all drivers involved in fatal crashes were reported as distracted at the time of the crashes.
- Eight percent of drivers 15 to 19 years old involved in fatal crashes were distracted. This age group has the largest proportion of drivers who were distracted at the time of the fatal crashes.
- In 2017 there were 599 nonoccupants (pedestrians, bicyclists, and others) killed in distraction-affected crashes.
The Trailer Wrap
This 53-foot trailer sends a message. The trailer has an oblique outline of a phone with the tagline. “PUT THE PHONE DOWN.” I don’t know of a more precise way to come to the point. Next, we see the logos of almost 50 sponsors, including TKO Graphix. Then across the bottom of the trailer is another simple message, “Together you can keep our roads safer. Will you join us?”
The other side of the trailer grabs attention with the Stars & Stripes waving in the wind. Next, we find the IMTA logo with, “since 1934”. Below the flag the contact information, phone, and website are easy to find and to read. Near the front of the trailer the Trucking Moves America Forward is shared.
The rear of the trailer shares IMTA logo and contact information. This is important because many vehicles miss this opportunity to connect with drivers sitting behind them. Don’t Forget the Back of Your Fleet Vehicles
So, would you like to join in? You can, by purchasing an Indiana “Put the Phone Down” plate at any Indiana BMV license branch or certified partner location or at myBMV.
“Proceeds from the “PUT DOWN THE PHONE” license plate will go to IMTA-sponsored safe driving programs in Indiana, like the Save a Life Tour, an all-day multimedia event which sheds light on the dangers of distracted driving. The immersive learning experience features “no-holds-barred” video, interactive driving simulators and speaking presentations. Since 2008, the Save a Life Tour has visited 150 military installations in the U.S. and overseas, as well as more than 1,500 colleges and universities and 600 high schools across the country.” — New Indiana license plate tells drivers to “put the phone down”
So, Are You Ready to PUT THE PHONE DOWN?
“Hands-free legislation is moving through the State House rapidly and should be a law come July 1st. Consider getting our “PUT THE PHONE DOWN” plate when you register your personal vehicle. Support our distracted driving program in schools. Just tell your friendly BMV representative that you want it, when you renew your registration.” – Kellie Walsh, Membership Services Director at Indiana Motor Truck Association.
So, if you have any questions about fleet graphics call or Contact Us to request a quote, just don’t do it while you’re driving.