There are so many reasons to wrap your fleet vehicles, but let’s focus on our top ten for now. When TKO Graphix opened our doors in 1985, fleet graphics were mainly just a way of identifying your vehicles and complying with DOT, but boy, how things have changed! Today, fleet graphics helps to build your brand, inform consumers, and takes brand awareness to a whole new level. So, if you haven’t wrapped your fleet yet, it’s time to use the best advertising space you own (or lease)…your fleet vehicles!
Here’s Our Top 10 Reasons to Wrap Your Fleet Vehicles
HVAC Box Truck Vehicle Wrap for Effective Air
10. Set Your Business Apart from the Competition
The words “Heating & Air” in letters on the side of a van works fine, but a uniformed service person waving at cars and trucks — tells a story. This Effective Air full wrap goes beyond capturing one’s attention, it captivates and tells a story. The entire wrap is, well… effective. It uses call-to-actions with the phone and website and the graphics tells the story of the work they do and brands they offer. But it does more than that, it feels comfortable. Because it tells the story of the friendly service offered by their heating and air experts.
9. Boost Employee Morale with Eye-Catching Fleet Graphics
There’s something undeniably exhilarating about driving a beautifully wrapped fleet vehicle, compared to an old, dust-covered van with “Clean me!” finger-painted on the back window. At TKO Graphix, we take immense pride in all we do, even our own fleet. Our graphics are so vibrant and eye-catching that we have to wear shades just to admire them.
8. Tailor Your Brand to Match Your Culture
Custom vehicle wraps offer a unique way to show your organization’s personality and values. Culture is a popular buzzword in the business world, but why is corporate culture so important? Is corporate culture all talk and no substance? In a resounding answer, no.
A negative organizational culture has the potential to erode a company’s foundation. Businesses that lack a clearly defined culture often suffer high turnover rates, and left wondering why. In contrast, companies that cultivate a culture aligned with their vision and team tend to flourish. The impact is unmistakable in the pride employees take in their organization, the quality of products and services they provide, and the overall growth of the business.
7. Leave a Lasting Impression
In a world with messages at every turn, it’s crucial to be the one that sticks in people’s minds.
So, what sets this vehicle graphic apart? It’s all about the art of simplicity. This full wrap may appear straightforward at first glance, but that’s by design, not by chance. Crafting a simple vehicle graphic isn’t a simple task – in fact, it’s quite the opposite. After all, making a vehicle graphic stand out in a sea of thousands of competing designs is no small feat.
6. Enhance Your Brand’s Reach
Just how important are fleet graphics for your brand? The answer is loud and clear, as highlighted by a survey conducted by the American Trucking Association. According to their findings…
- 75% of the people surveyed developed a first impression about a company and its products from truck advertising.
- 91% of individuals not only take notice of ads displayed on the sides of trucks but also and can recall the ad days later
- Nearly a third of those surveyed would base their purchasing decisions on the impression created by vehicle advertisements.
More info can be found here, Vehicle Branding: Is there Hidden Value in Your Fleet? By Wheels.
When it comes to providing targeted and mobile coverage across an entire marketing area, vehicles reign supreme. These ads aren’t just seen by retail consumers but also capture the attention of business customers, solidifying their importance in the branding landscape.
5. Take Advantage of Cost-Effective Advertising
If your business is already thriving, you might be tempted to skip over this. However, if you’re looking to generate more leads and broaden your reach, vehicle graphics present a tried-and tested solution.
Fleet Graphiics: cost per impression
The advantages of a fleet vehicle wrap become crystal clear when you consider the Cost-Per-Thousand Impressions (CPM) compared to other advertising methods. (Statistics provided by the Outdoor Advertising Association of America)
4. Maximize Your Fleet’s Presence
Have you ever experienced that phenomenon where, after purchasing a new car, you suddenly spot that make and model all around? Well, the same principle applies to fleet vehicle wraps. Once it gains recognition, it becomes an eye-catching fixture everywhere.
Incorporate your fleet graphics into your marketing strategy. Make sure your fleet vehicles are a prominent part of your marketing efforts. The goal is to have consumers instantly recognize your vehicles. The most effective way to achieve this is by featuring images of your wrapped company vehicles on your website, in advertisements, and brochures. By consistently showcasing your vehicles in your marketing materials, you’ll establish a brand that becomes ingrained in the minds of your target audience. Check out our FAQ: How can I get the Most Exposure from my Vehicle Graphics?
3. Drive Action with Your Fleet Graphics
When we talk about calls to action, it’s often associated with websites, blog posts, and TV commercials, not so much with fleet graphics.
Mini-Van Vehicle Wrap for Marvin Johnson & Associates Insurance
However, some vehicle graphics remain unchanged for extended periods, risking becoming dull and outdated. But here’s the thing – you can create an engaging call to action with your vehicle graphics that doesn’t become obsolete.
How to Create an Effective Vehicle Graphic CTA (Call to Action)? Here’s an example:
Just the other day, I came across a national restaurant chain’s tractor-trailer. The sides of the trailer stated they wouldn’t raise their prices this year. They’ll change the graphics next year, which may not seem cost effective, but they have a year for this campaign. I visited their establishment the next day.
Golden Malted Semi Trailer Fleet Wrap
2. Drive New Business with Fleet Graphics
Numerous TKO Graphix have shared how wrapping their fleet vehicles has introduced new clients to them.
For instance, consider the case of Golden Malted, headquartered 150 miles away in South Bend, IN, a two-and-a-half-hour drive from
our shop in Plainfield. As one of their wrapped vans made the journey back to South Bend, the company received not one, not two, but three calls from potential clients who had spotted the van on the road. All three of these prospects went on to become satisfied customers of Golden Malted. In my recent conversation with Bob, he confirmed that all three of these customers have remained loyal to the company.
And the number one reasons to wrap your fleet vehicles…
1. Show Your Organization’s Pride
It’s not just about demonstrating pride in your company; it’s about sharing that pride with potential customers and ensuring your message is a positive one.
Have you ever considered the message your fleet vehicles convey? The impression your company cars and trucks make is of paramount importance. Whether they’re delivery vans, work trucks, or large tractor-trailers, these vehicles are seen by customers, prospects, vendors, and employees alike.
Ask yourself these questions:
- If I was a customer of my business would the company’s fleet graphics make me proud to be customer?
- If I was considering buying from my company would the condition of the cars and trucks give me doubt about the organization?
- How do my employees feel when they see or drive our vehicles? Could they proudly point at them on the road and say, ‘That’s where I work!’?
- What would my banker think if one of our company trucks was parked at their bank?
It’s essential to reflect on these questions because, when it comes to vehicle graphics, a negative message can be more detrimental than having no message at all.
We could easily list ten more compelling reasons to wrap your fleet vehicles (making it either the top twenty or the second top ten), but the message is clear. Fleet graphics have evolved beyond being just an option; they’ve become a necessity. To compete at the highest level and establish a professional brand identity, fleet graphics are an integral component to achieving your business goals.
About TKO Graphix
TKO Graphix is a national fleet graphics company helping customers since 1985. We provide full-service solutions for fleet branding including graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 38 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the fleet branding process.
As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.
If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today.
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