3 Ways to Ruin Your Vehicle Graphics Effectiveness
Deciding to brand your vehicles can be a big step so don’t ruin your vehicle graphics effectiveness. Branding your fleet not only takes a financial investment, but also an investment of your time and energy to create your marketing message and the look of that message on your vehicles. That’s where TKO Graphix comes in to help. Our goal is to brand your vehicles appropriately and effectively to meet your marketing goals.
Our years of experience have allowed us to learn the best ways to share your message while on the move and the important factors that need to be considered. Keep reading to learn 3 ways people ruin their vehicle graphics effectiveness and how to avoid making these mistakes yourself.
1. Too Many Words
We know you have a lot you want to say about your product or service, but vehicle graphics aren’t always the best place to say all those things. Sometimes companies lose sight of the type of marketing channel they are using. For example, what works for social media is not the same message as what works on vehicle graphics.
When deciding on your marketing message keep in mind that your vehicle could be seen going 65mph down the highway as well as stopped at a red light. Because of that, using too many words may confuse and distract a potential customer from understanding your message. To find the perfect message, identify your goal, and pare down your message to simple ideas that are easy to read and comprehend.
2. Visual Clutter
Like using too many words, you also don’t want to over-design your graphics. For vehicle graphics effectiveness try to reduce the visual clutter. Sometimes the real meaning of what you’re trying to say can be lost in too much visual design clutter in the vehicle wrap. You only have a few seconds to make an impression on someone who is passing by one of your vehicles, so be sure they’re seeing what they need to, not something that isn’t important. Vehicle graphics effectiveness is dependent on a clear design that is easily recognizable and conveys the brand’s message.
When deciding what to add or eliminate in your design it could be helpful to print it out, tape it up, take a step back, and look at it from different angles. Move around fast and slow to get an idea of what jumps out at you. This test of your design will help you eliminate elements that are not important and highlight the ones that are. For more helpful tips, check out our 5 Vehicle Graphic Design Tips.
3. Unclear Goal or Call to Action
What is the goal of your vehicle graphics? When your vehicle wrap grabs the attention of potential customers what do you want them to do next? Call you, visit your website, join your email list? Before you start the process of investing in vehicle branding, it’s important to pinpoint your marketing goals and CTA (call to action).
First, identify what your goals are with branding your vehicles. Some examples of goals might be informing people about your new product, creating brand awareness, and of course gaining new customers. Once you decide what you want to achieve, TKO Graphix can help you design eye-catching graphics with your goals in mind.
When creating your design, placement is also very important. Be sure your message is where it can be seen and is the most effective. This is different depending on the type of vehicle you are wanting to decal. Think about it, you wouldn’t want your important message being on the hood of your work truck because it has the smallest chance of being read. But on the back of a semi-tractor trailer, which will have traffic stopped behind it, is an excellent place to share your message. It’s all about thinking like a customer viewing your vehicle and what would catch their attention.
The next time you take a drive pay attention to the branded vehicles around you. Do you understand their message? Do you immediately know what they are selling? Make notes on the types of things that stand out to you and the things that don’t. This will help you when deciding what is and isn’t important for your own vehicle graphics effectiveness. If you’re thinking about investing in branding your fleet of vehicles, TKO Graphix will help your vehicle graphics hit your goals for successful marketing. As leaders in the industry, our expert designers know how to create a clear and clutter-free message through vehicle graphics. We create designs that captures attention and drives your brand’s message.
About TKO Graphix
TKO Graphix has been a national fleet and vehicle graphics company helping customers since 1985. We provide full-service graphic design, digital printing, screen printing, graphics installation, and removal of large format graphics.
We’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks, and company vehicles for more than 35 years. Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the vehicle branding process.
As a result of our high standards in quality products and production, we are proud to be certified by 3M™ and able to offer the 3M™ MCS™ Warranty, the gold standard in graphics warranties. This warranty demonstrates our commitment to excellence and gives customers a greater peace of mind.
If you’d like commercial vehicle graphics designed to capture attention, printed with state-of-the-art equipment on quality 3M film, and installed by 3M certified installers, we’re here to help. Request a free quote today. Let’s get started on your project today!
