I am privileged to work on a team with six talented designers. I’m not a designer, I’m a copy person, but I've been exposed to them enough to know ...

People can always find reasons to avoid taking action, to delay making a decision. There is almost no good reason not to advertise on organizational vehicles. Maybe if the ...

Vehicle branding continues to be an increasingly effective method for a business to create a brand identity through its fleet of bikes, cars, vans, buses and trucks. There is ...

It doesn't matter how big your contracting company is. It isn't important if you’re a design-build firm or specialize in home exteriors. Whether you work with homeowners, businesses, or ...

If you operate commercial vehicles, if you move people or cargo across state lines, DOT numbers may be required to operate legally. To do so, you must register with ...

Is maintaining fleet graphics part of your job description? If you are one of the many fleet managers, marketing specialists, or maintenance personnel whose duties include vehicle graphics — ...

If you don’t have graphics on your fleet vehicles, no advertising, call to actions, or branding — I’m certain you have a good reason. But if you need an ...

If you’re reading this it may be because you wonder if your fleet graphics suck, they probably do. But there is an analytical approach to determining the effectiveness of ...

Most vehicle graphics providers use checklists for designing, fabricating, and installing vehicle graphics. Checklists are essential to maintaining efficient high quality products. They can be used to educate and ...

My original title for this post wasn't "The Top 10 Fleet Graphics Mistakes". It was, “What Makes Vehicle Graphics Look Bad and How Can I Avoid Mistakes so My ...