You’ve thought about using promotional products as giveaways at events, trade shows, and new product introductions, but you have reservations. You’re skeptical about specialty products impact and you’re fearful what your customers might think. Will your prospects think you’re too pushy? Will clients think promotional products are cheap and demeaning? Will the impact of using promotional products to brand and advertise have a negative impact? Not according to research conducted by ASI (Advertising Specialty Institute)

In the ASI report, not only do consumers have a favorable impression of companies who promote with specialty products but 53% have a more favorable impression. Here’s how it breaks down by product:

Products Listed by Favorable Impression of the Advertiser: U.S.

OUTERWEAR 75%

SHIRTS 61%

CAPS/HEADWEAR 59%

HEALTH/SAFETY PRODUCTS 54%

BAGS 53%

AVERAGE 53%

USB DRIVES/FLASH DRIVES 52%

DESK/OFFICE ACC. 50%

CALENDARS 49%

DRINKWARE 48%

WRITING INSTRUMENTS 43%

Maybe it’s time to jump in and get with the SWAG. Test the waters, consider what your client base would use and appreciate, then give it to them at your next event. You may be surprised how much they enjoy promotional products and remember where they got them. If you’d like assistance deciding what specialty items would fit you customer demographics let us know, we’ll help you make a good impression.

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