How can your business get the most out of commercial graphics, signs, and banners?  The answer is simple. Grab attention with well-designed graphics or images and then share a message. Although the answer is simple, accomplishing it isn’t. Too many commercial graphics, signs, and banners miss the mark. If you think I’m wrong ask yourself this. When was the last time a commercial graphic, sign, or banner moved you to take action? Can you remember?

Don’t get me wrong commercial graphics, signs, and banners can be highly effective forms of marketing, but you have to know what you’re doing.

How to Make Your Commercial Graphics, Signs, and Banners Powerful

People are bombarded with advertising signage. If you want to grab consumer’s attention your commercial graphics, signs, and banners have to stand out, because you only have seconds to grab their attention. Here’s a few tips to help.

Keep it Simple

Be concise and stick to one story. There’s no time for multiple messages or long drawn out stories. Decide on one message and share it as simply as possible – remember you only have seconds, if that, to share your message.

Know your purpose and stick to it. For example, if you’re attempting to capture a new audience don’t overkill by offering a discount, BOGO, and mail in coupon all on the same signage. Pick one call to action.

Use Color 

Use color to your advantage, while it’s important to stay with brand colors, occasionally commercial graphics might be the one type of marketing piece where contrasting with your brand could be effective. For example, if your brand color palette is blue, a bright red background certainly would call attention to itself.

Positioning

The best commercial graphic, sign, or banner in the world will not work if it’s poorly positioned. Placement of  signage shouldn’t be left up to untrained personnel without direction or instructions as to where it should be placed for optimal effectiveness. With signs and banners it’s essential to include placement instructions with the signage.

Add Product

What better way to capture your audience than to add your product to the signage? Placing your product in the commercial graphic and signage makes it clear who you are and what you do, and isn’t that half the battle?

How Can Commercial Graphics Be Used?

Commercial graphics, signs, and banners can be used to introduce new products, promote calls to action, or events such as, seasonal promotions, and more. They can be used to direct traffic flow in a retail outlet, they can be used to suggest impulse purchases, and to build a tribe, for example, asking customers to complete surveys.

On a macro level commercial graphics and signage may include signage in a shopping space or retail area, while a micro level could be near a sales counter sometimes referred to as POS (Point of Sale). The uses for commercial graphics are wide-ranging and the types of signs that may be used are vast and varied.

What Options are Available for Commercial Graphics, Signs, and Banners?

Almost any type of sign, or graphic display may be used for commercial graphics. See the most popular examples below of the many types of commercial graphics.

Examples of Commercial Graphics