How can you get more impressions with fleet graphics? BTW, what is an impression? In advertising, an impression (sometimes also called an ad view) is when someone sees an advertisement, whether it’s a website, banner ad, billboard, or fleet graphic.
With thousands of ads fighting for our attention every minute of the day, it’s essential to stand out and grab consumers’ attention. Here are 10 ways to get more impressions with fleet graphics.
10 Impressive Ways to Get More Impressions with Fleet Graphics!
1. Go 3D with your Fleet Graphics
Your fleet graphics might not be truly 3-dimensional, however, an accomplished fleet graphic designer can create artwork that appears to be 3D and adds depth and dimension to your design. The back of this vehicle is a great example of this. The man with the friendly smiling face waving almost makes you want to wave back. Did you notice the depth? At first glance, it seems as if you’re looking inside the truck, as if it didn’t have doors. The graphic tricks the eye with the depth it creates, but in reality, it’s all printed on the flat service of the rear doors. This design for Effective Air catches the eye and makes quite an impression.
2. Make Your Brand Glow in the Dark
Reflective vinyl can boost your brand’s visibility even in the dark. The entire design on this Five Star Dance Studios Bus Wrap is stunning, but the final touch of reflective material on the logo and other important information makes this bus wrap glow— even in the dark. Historically, reflective material has been used on emergency and first responder vehicles for safety reasons. But over the years, more and more brands use reflective on their commercial fleet vehicles to increase their visibility any time of day or night.
3. Take Different Sides
You want to be sure your design covers every side of the vehicle but, here’s something else to consider —all sides don’t have to be the same. This box truck wrap for Crossroads Beverage shares three different messages about three different products. It’s an incredibly creative idea and makes you stop and look twice with its different messages and artwork for each side and rear of the vehicle. Wow! This wrap is fun!
4. Be Colorful with Your Fleet Graphics
What should a tractor pull super-semi wrap include? Considering this Walker Ag Group father & son pulling team tractor competes in the NTPA (National Tractor Pull Association), the graphics should be recognizable, bright, and fun. We used bright colors, easy-to-read fonts, and fun images to achieve this. I don’t think anyone can miss this truck. Check out more about this Super Rig Trailer Wrap From Walker Ag Group.
5. Have Some Fleet Graphics Fun
The Snappy Services Pick-Up Truck Wrap is fun. The first thing that catches the eye are the pipes that flow from the front to back on the side of the pick up and send the message that this truck’s used for plumbing. This wrap is fun, informative, and complete. It gets the job done. The Snappy Services pick up truck wrap captures attention, shares a story, and sends a clear message.
6. Deliver Emotion
Take a moment and look at the graphics on this van. What do you see? What comes to your mind? Does the image of the mother and daughter grab your eye? The mom and child snuggled comfortably, sharing precious moments, delivers emotion and sends a message of comfort. Steinhart Heating & Air Conditioning brings comfort to your home with their services and that’s the type of message they wanted to send with their van wrap.
7. Keep it Simple
What Makes this Vehicle Graphic Stand Out? This full wrap was designed with simplicity in mind. That doesn’t mean it was simple to design. Just the opposite, creating a simple vehicle wrap design can sometimes be difficult to achieve good results, but this one hits the mark by keeping the design, messaging, and color choice minimal.
8. Share the Cuteness
If you want more impressions with fleet graphics, you may want to share cute and lovable images of pets, children, or other animals. For example, the Low Cost Spay and Neuter Clinic Van Wrap is adorable with those sweet eyes staring back at you. The entire wrap tells a story, the animals grab your eye, and the words, “We Transport” captures your attention. Anyone who loves pets will love this wrap, and the service Low Cost Spay and Neuter provides.
9. Inspire Action with Your Fleet Vehicle Graphics
The OrangeTheory Fitness Wrap is inspirational. Does it make you think about getting back in the gym? The bold images use all the space possible, including the windows. You can almost hear the heartbeat of the gym while looking at the photos of trainer and trainees.
10. Show Off Your Product
Be proud of what you do by showing off the work or product you sell. The Whicker Construction van wrap shows off the business’s work with a home they remodeled. If you do good work, feature it on your vehicle wrap and show it off to prospective customers.
Get More Impressions with Fleet Graphics
If you want to get more impressions with fleet graphics, you need a design that grabs attention and shares your message. We’ve shown 10 examples of how the TKO Graphix design team achieved this for some of our customers and we can do the same for you.
When it comes to making your graphics a reality — it all begins with our design department services. From a concept on paper to road-worthy advertising for your vehicles, the TKO Graphix design team can help bring your vision to life. Our team specializes in creating fleet and vehicle graphics while keeping your brand consistent across all types of vehicles in your fleet.
How Can We Help You?
If you want your fleet graphics designed to capture attention, printed on quality material and state-of-the-art equipment, and installed by expert certified installers, we’re here to help.
Get a free estimate for your commercial fleet vehicle graphics, Request A Quote.
TKO Graphix is a national fleet graphics and vehicle wraps company. Since 1985, we’ve been helping businesses, large and small, brand their fleet of tractor-trailers, service trucks and company vehicles with our full-service solutions including print production, design, graphics installation, removal, project management, and inventory fulfillment. We employ the largest 3M™ Certified installation crew in the country. Our graphics installers, along with our established national UASG network of professional installers, allows us to brand any size fleet, anywhere!
