CSI Protective Services—Graphics that POP!

CSI Protective Services is a private security company employing uniformed guards—primarily military veterans. As Chad Butts, owner of CSI Protective services stated, “We try to give back to those who have given so much already.” CSI has been, “Certified by the Veterans Administration and the City of Indianapolis as a Service Disabled Veteran Owned Small Business.” They offer residential and commercial protection.

This Graphic Pops!

It’s a common complaint among designers that clients want designs that POP then limit the designer to colors, fonts, and copy that will never POP. Not the case here. Chad offered his ideas and direction to the design then allowed the TKO team of designers to do what they do best—make it happen. The video doesn’t do the final product justice. As Chad says, “I get stopped all the time by people on the street and police officers commenting on the professionalism and quality of the graphics.” This patrol car looks good on the street.

What Does CSI Protective Offer?

CSI offers three primary services to both residential and commercial clients.

Patrol Division

This division is positioned to provide protection to clients that don’t need a physical officer stationed on location, but would appreciate an officer, “Providing random short visits with high visibility.” It’s also an option for “…clients with smaller budgets.”

On-Site Division

This division provides uniformed officers geared to clients specific circumstances. Armed or unarmed officers are available to meet the client’s needs.

Professional Instructors

This division offers clients proper gun use and protective training. “Our instructors go through hours of training and also attend training updates on a regular basis to continue providing the most up to date knowledge to our students.”

If you’d like to learn more about vehicle graphics and how they can promote your service, brand your products, and enhance your organizations image Let us know—we’ll protect you from making a graphic mistake.

B-eautiful B-Squared Vehicle Wrap

This is what vehicle graphics are supposed to look like; it’s what they’re supposed to do. It works because it’s simple, elegant, and effective. Too often we see cluttered car wraps, decals that are difficult to read, or partial wraps missing pertinent information—not sharing what’s important. That’s not the case with B-Squared.

Why This Wrap Works

The B-Squared team wasn’t confused about what they wanted to say. They didn’t mistake vehicle graphics for identification; they knew it was advertising, and they knew what they wanted to advertise.

Catering– You can’t miss it on the vehicle. It’s a highly readable font, style, and correctly placed. The design doesn’t attempt to share ten calls to action; it’s uncluttered. It would’ve been easy to put too much on the vehicle—open mic night, sporting events, the wine club, and video games…and it would’ve been lost in the confusion created by attempting to share too much information.

Contact–The phone number and web address are clear enough to jot down at a stop light. The numbers are hard to miss and isn’t that the point?

Consistency– Anyone familiar with B-Squared will recognize the colors, fonts, and copy. If you know the establishment you immediately recognize the vehicle as theirs. And once you’ve seen it—you’ll remember it.

Who Is B-Squared?

B Squared Bar & Grill has been in business less than two years; they’ve come a long way, and they’ve done it the old fashioned way—great food, friendly staff, and superior entertainment all combining to create a one of a kind ambiance. If you want to feel at home when you’re out, B-Squared is your place.

“Our first rate food, premium bar and sensational local atmosphere makes us a must go to destination! Come join the fun! B Squared … Be There!”

Located at 1430 N. Green St. (St Rd 267 just north of I-74), B2 is open seven days a week with a full bar and menu full of tasty comfort foods and more.

If you’d like to learn how to turn your organizations vehicles into lead generating advertising source machines contact us—don’t B a square.

FAQ: What is Reflective Adhesive Vinyl?

Reflective adhesive vinyl, or reflective, is a material that reflects light. It doesn’t create light; it isn’t lit, and you don’t notice it in the daylight. It reflects light in the dark such as vehicle headlamps.

How is it Made?

There are two types of reflective adhesive vinyl material:

Retroflective – contains small glass beads that reflect light

Prismatic – is layered with very small prisms that reflect light

Reflective material is manufactured to different compliances; while some may be suitable for flat surfaces, such as a traffic sign or a side door law enforcement shield, they may not be suitable for 3 dimensional applications. Materials rated at higher levels of compliance may be required to bend around curves and corners.

How is it Used?

The use of reflective material on most emergency vehicles is regulated and/or mandated. Ambulances, fire vehicles, police cruisers, and other first responders use reflective vinyl in varying degrees. Reflectives are used on signage; from stop signs to wayfinders they light the way. But this shiny material isn’t limited to government agencies.

At TKO Graphix and TKO Signs, we’ve used reflective materials on a variety of commercial and private projects. We’ve used reflective on company buses and golf carts, and we’ve made signs with company logos, images, and backgrounds using reflective vinyl. The uses for this material are only limited by imagination. I saw a work truck on the road the other day using stylized lightning in the background—reflective lightning would certainly grab attention. A sign at a local eatery features a sunrise; wouldn’t a reflective sun be something to see as cars pulled into the lot after dark?

Reflective adhesive vinyl does a lot of good. Used on traffic signs it informs of the road ahead. Stop. Curve. Yield. Slow. It helps us identify emergency vehicles on their appointed rounds so we can give them the right of way. But reflective can be used on almost any sign, billboard, or vehicle. If you’d like to learn more about reflective adhesive vinyl just shine a light our way. It will reflect well on you.

Here’s more about reflective – 3M Graphics Solutions.

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12 Stars Media Video Shoot…I mean Wall Mural

When you enter the office of 12 Stars Media one of the first things you notice is video equipment set for action; it’s as if you’ve walked into the middle of a shoot. No surprise—that is what they do, but there is a surprise—it’s not a shoot, it’s a wall mural.

The Photo

Michelle Downs, 12 Stars Director of Content and Community, took the photo, which became the wall mural, at PDA Photography during a PERQ video shoot. When the shoot was completed, she liked the way the equipment looked—ready for a shoot, but with no one in the frame. She’s used the image on blog posts and shared it on social media.

The Inspiration

Zachary Downs, 12 Stars President and COO, thought the blank wall called for an image. He wanted to create the illusion of work in progress, but didn’t know if the wall was large enough. Michelle’s photo it was exactly what he had in mind. Zach and Rocky Walls, CEO, reached out to TKO Graphix and connected with TKO Signs National Account Manager, Jack Stackman. Zack still wasn’t certain the image was large enough to give visitors a sense of video in action; Jack, with his 30 years of experience, assured him it was.

The Product

And it was…or is. Zach was blown away by the finished product. Because of Michelle’s great photo, Zach’s vision, and TKO’s help the 12 Stars Media wall mural is alive with action.

If you’d like to learn what TKO can do to help you create the workspace you dream of let us know, we’ll help you get the action started.

Postscript – When I arrived at 12 Stars Media, I realized I’d forgotten my camera. Rather than drive an hour back to Plainfield, Michelle loaned me her camera, Zach set it up, Rocky set the stage, and eventually Zach took the shots. Thank you team 12 Stars Media.

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Top Ten Reasons NOT to Wrap Your Commercial Vehicle

If you don’t have graphics on your fleet vehicles, no advertising, call to actions, or branding — I’m certain you have a good reason. But if you need an answer when marketing people ask you why your cars and trucks are blank canvases, you can use one of these 10. Here are the top ten reasons not to wrap your commercial vehicle.

The Top Ten Reasons NOT To Wrap Your Commercial Vehicle

10	You carry gold and diamonds in your trucks and don’t want to advertise their location to would be thieves
9	You could pay for 3-4 ads in your local newspaper for what vehicle graphics would cost
8	It seems every vehicle on the road is sharing a message. You want to stand out by saying nothing
7	You’ve always done well using radio ads, why would you need to advertise on your fleet too?
6	Vehicle advertising is overrated; you use door-to-door canvassers and cold call telemarketers for lead generation
5	Your uncle’s brother-in-law in Wyoming had graphics on his plumbing truck, and he went out of business
4	You’ve never had graphics, why start now?
3	Your TV affiliate representative convinced you to spend the money advertising on local TV during wrestle mania
2	Who needs all this modern stuff anyway? Phooey to web sites, social media, vehicle graphics
1	You’ve thought about it, but don’t know where to begin

The Truth

“You’ve never wrapped your fleet. Your vehicles are an empty canvas. You’ve justified this by telling yourself you only have four trucks, or it cost too much, or you don’t have time to deal with it or… quit making excuses. So what if you only have four trucks, effective graphics can make it look like a fleet of 50. Suddenly it seems as if your vehicles are everywhere. And, it’s a fact that wraps pay for themselves. You say you don’t have time? Do you spend any time on marketing? If so vehicle graphics is where you should spend it, that is if you want the most cost effective use of your advertising dollar.” — Why Your Fleet Graphics Suck

It’s Past Time to Begin

“Unless you live off the grid, never drive, and don’t visit the city. You know there is a lot of advertising on vehicles these days. Most company vehicles share graphics, from cut decals to full wraps. Vehicle graphics have been added to the brand unification checklist for most marketing initiatives and for good reason. Vehicle graphics reach ninety-five percent of Americans and have a lower cost per impression than most other forms of advertising including: Television, Radio, Newspapers, Magazines, and Billboards.” -– No Excuse not to Advertise on your Vehicle.

Where to Begin

Support your brand

“Your graphics should help tell your brand’s story and reflect your brand’s identity. Keep your graphics on message with branding that is consistently applied across your fleet. Even if there are variations in design, it is important to stay on brand and communicate the same overarching story. When wrapping your fleet, use consistent themes, colors and/or images to create comparable appearances. This helps increase brand recognition and provides more impactful reinforcement to your audience.” — 3M – Tips to maximize your wrap’s impact

Know what message you want to deliver

“Time and money can be saved if you come to a designer knowing what you want. You don’t have to know the exact design you want, but you do need to understand what you want to accomplish. When you’re uncertain as to your priorities, it can be a process that drags on with the time clock ticking.” — 7 Ways to Save Money on Vehicle Graphics

“Do not sign and therefore approve a layout until every member of your team who has the authority to approve or disapprove the layout has reviewed it. Unfortunately, we’ve experienced producing an approved layout to learn a senior executive didn’t like it and wanted it changed.” — How to Proof Your Vehicle Graphics Layout so it Doesn’t Cost You Time and Money

Think about color, contrast, and your vehicle

“What color should I wrap my business vehicle is a good question. When choosing colors for your vehicle graphics, it may not be what color, but how colors of both the vehicle and your graphics contrast. Using poorly contrasted colors reduces the impact of vehicle advertising. Poorly chosen hues, designs that hide the message, and colors that don’t match your brand waste your marketing dollars. One should first consider the brand, logo, and vehicle colors.” — FAQ: What Color Should I Wrap My Business Vehicle?

Share the vehicle information

“This includes the make, model, color, options, and add-on equipment of the car or truck. One of the best ways to help a graphic designer serve you and meet your needs, as well as your expectations, is to furnish the designer with accurate and complete specifications in a timely manner.

For example, to say you have a 2020 Ford F150 isn’t enough information. The F150 is available in at least a dozen packages from XL, XLT, and Lariat to the Platinum. They’re available in regular cab, extended cab, two-door, four-door, and with multiple options. One graphic design will not fit all the variations of the 2020 F150.

Other vehicles may vary by offering extended and high roof models, cars can be two or four doors, and trucks, delivery vans, and trailers come in myriad combinations. So, where do you begin to give the designers the information they need? This simple checklist is a good place to start. It answers the question what does a vehicle graphic designer need to know.” — FAQ: What Does a Vehicle Graphic Designer Need to Know About My Vehicle?

Choose the best material for the job

Next comes choosing the best materials for your specific vehicle graphics process. There are different adhesive vinyl graphics material designed for varying uses. “Vinyl begins as Poly Vinyl Chloride (PVC), then additives create the vinyl film used to wrap vehicles. Plasticizers are added for flexibility, pigment is added for color. Then UV absorbers and heat stabilizers are added to create a vinyl that will conform to a vehicle’s shape and withstand the elements. Cast, or “premium vinyl,” is a process similar to making a cake. Ingredients are mixed and solvents are added, and then poured into a casting sheet, which is baked, allowing the solvents to evaporate.

This process makes a very flexible, thin, shrink-resistant material. Another manufacturing option is the calendar or economy process. In this method, ingredients are mixed, but solvents aren’t added. Like pizza dough, the vinyl is rolled and stretched into the desired shape. This material is thicker and having been stretched, it tends to shrink.” — Are There Different Adhesive Vinyl Graphics Materials

Hire professional installers

There are two primary vehicle graphics installation certification programs. Installation PDAA (Professional Decal Application Alliance) which is administered by SGIA (Specialty Graphics Imaging Association), and UASG (United Application Standards Group), through 3M. “The UASG stands for United Application Standards Group. It is the country’s leading group of professional graphic installers – proven and tested to be the best in the business. The UASG has distinguished itself by being the first organization of its kind to require every decal installer to meet high standards of professionalism and installation skill.” — How to Find the Best Vehicle Graphics Installers

Do Not Pass Go, Start Here.

If you’ve thought about vehicle graphics but have put it on the back burner because you don’t know where to start—then Contact Us. We’ll be happy to get you started. As the 60’s rock band, Steppenwolf, said, “Get your motor runnin’ head out on the highway, looking for adventure, with graphics on your ride” I’m pretty sure those are the words.

Decaling a Race Car for a Weekend at Indy

I try, at least once a day, to walk down to our installation bay and just nose around. Yesterday I strolled into the area and watched as two of our 3M certified employee installers applied decals on a race car. At first I wasn’t certain of the race series—then I saw the SCCA (Sports Car Club of America) decal. Over the years my wife and I have attended SCCA events around the Midwest.

A Late Model Corvette

I noticed Jonathan standing to the side with a big smile on his face; I introduced myself and asked about the car. He told me it was an older “Vette” one of three he and his father Robert raced. When asked, Jonathan thought the car began life as a 1988 Corvette, but wasn’t certain. I asked what he thought of the work and he explained it was an older car that wasn’t in the best condition; they were preparing it for Brickyard Vintage Racing Invitational June 6^th through June 8^th, at the Indianapolis Motor Speedway. The car had been repainted, and now it was time for decals. As the decal application progressed so did Jonathan’s enthusiasm. The car was starting to look pretty darn good. In this video, you can watch the transformation from older “Vette” to a race car worthy of the legendary Speedway Motor.

Who Participates in SCCA?

The SCCA has a place for seasoned professionals, amateurs, and volunteers who want to be around the action, “Since 1944, SCCA has had one mission: Bring motorsports to those who are passionate about it. From National Championships to regional events, whether professional or amateur, getting enthusiasts out of the armchair and into the action is what we’re all about. We organize, support and develop auto racing at every level. Autocross, Rally or Road Racing. Professional or weekend warrior. Fuel your passion here.”

If you’d like information for your race car, team, or series give us the green flag, and we’ll help you get on track. The race track that is. Give us a call us at 1-888-544-8051.

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Why Your Fleet Graphics Suck

If you’re reading this it may be because you wonder if your fleet graphics suck, they probably do. But there is an analytical approach to determining the effectiveness of your vehicle graphics. How many calls to action have your graphics accounted for? What new customers were made aware of you through your fleet graphics? How many customers have commented on your fleet? So, if your answer is I don’t know, none, and nobody—you have a problem.

Why Your Fleet Graphics Suck

There are multiple causes as to why your fleet graphics suck. It begins with communication. Your graphic provider needs to know what you want, what message you want to send, and the purpose of your fleet graphics. Without this information it’s difficult to design a vehicle wrap that fits your organization and meets your needs. From there it goes to design and then installation. However, there are many steps between design and installation such as material choice, printer color calibration, and surface preparation. There’s more than one answer to why your fleet graphics suck.

Your Design Misses the Point

The point should be to get the word out about what you do, who you are, share contact information, and rally a call to action. If you put too much information — you lose the point. Too little information and it becomes identification not advertising. Here’s an example of a wrap that works. Green B.E.A.N. Delivery

“I am privileged to work on a team with seven talented designers. I’m not a designer, I’m the copy person, but I’ve been exposed to them enough to know what they do is special. Designing a three-dimensional graphic takes forethought, precision, and attention to detail. I remember a potential sponsor for an Indy car whose product came packaged in a bottle. Their creative team sent us a beautiful design for the race car with the bottle on the nose. Their design shared every view of the race car. Unfortunately, it wouldn’t work. The manager of our design team, showed me by using a 3D template how the design would appear on the car. You couldn’t tell it was a bottle. It called for a total redesign; it needed our teams touch. With vehicle graphic design — there’s more than meets the eye.” — 5 Keys to Vehicle Graphic Design

Somebody’s Brother-in-law Installed it

Not long ago, I attended an event catered by food trucks. One of the trucks graphics was awful. It was overlapped, bulging at equipment, with gaps at the seams. I politely asked who installed the graphics and was told … I’m not making this up — the owner’s brother-in-law. So, the point is to hire a professional; poorly installed vehicle graphics reflects poorly on your business.

“So, how to find the best vehicle graphics installers isn’t one size fits all. You want to find experienced and certified installation teams that fit your needs. For example, a full wrap with complex curves takes a much higher level of training than applying a decal on a flat area such as a door. And to be certain you should look at their work. Another consideration is how long has the company been in business and how tenured is the installation team. And it doesn’t hurt to ask the installation team about their training program.” — How to Find the Best Vehicle Graphics Installers.

The Material is Wrong

There are hundreds of variations of adhesive graphics materials from multiple manufacturers. Some material is compliant for wrapping around corners — some isn’t. Material may be designed to last several years or several months, and that can make a big difference in the success of your fleet Graphics. Because even the best design installed by a competent installation team will not make up for using the wrong material.

“Vinyl begins as Poly Vinyl Chloride (PVC), then additives create the vinyl film used to wrap vehicles. Plasticizers are added for flexibility, pigment is added for color, then UV absorbers and heat stabilizers are added to create a vinyl that will conform to a vehicle’s shape and withstand the elements. Cast, or “premium vinyl,” is a process similar to making a cake. Ingredients are mixed and solvents are added, then poured into a casting sheet, which is baked, allowing the solvents to evaporate. This process makes a very flexible, thin, shrink-resistant material. Another manufacturing option is the calendar or economy process. In this method, ingredients are mixed, but solvents aren’t added. Like pizza dough, the vinyl is rolled and stretched into the desired shape. This material is thicker and having been stretched, it tends to shrink.” — FAQ: Are There Different Vinyl Graphics Materials?

You Never Got Around To It

Because you’ve never wrapped your fleet, your vehicles are an empty canvas. You’ve justified this by telling yourself you only have four trucks, or it cost too much, or you don’t have time to deal with it or… quit making excuses. So what if you only have four trucks, effective graphics can make it look like a fleet of 50. Suddenly it seems as if your vehicles are everywhere. And, it’s a fact that wraps pay for themselves. You say you don’t have time? Do you spend any time on marketing? If so vehicle graphics is where you should spend it — that is if you want the most cost effective use of your advertising dollar. Need more convincing?

“If you spend $3000 (high-end) on a wrap, and keep the vehicle for five years:

A vehicle receives 30,000 – 70,000 per day
Five years = 1825 days
30,000 impressions per day (low-end) = 54,750,000 views
If you wrapped six vehicles for a cost of $18,000
This is over 328 MILLION views over the span of five years” — Why Haven’t You Wrapped Your Company Vehicles?

The good news

The good news is if your vehicle graphics suck you can do something about it. Hire a professional designer who understands your message, use the materials, inks, and printers recommended for the job, and only allow certified installers to get anywhere near your vehicles. The best case scenario isn’t to hire three businesses to complete the work, it’s when one provider offers all of these services.

“Full service is when a business completes every stage of the product journey. For TKO Graphics that means design, fabrication, graphic removal, and installation. Does that mean we always complete every step? No, it doesn’t. What it means is we offer every step and do what’s best for our customers. For example, some client’s come to us with artwork and design in hand. We always check the formatting, but if the customer doesn’t need our design work, we don’t force it on them.” — What is a Full Service Vehicle Graphics Provider?

Why TKO Graphix is the Answer

“You should choose TKO because we offer full service. We can help with your entire project or any part of it. At TKO, we provide complete graphics solutions, from start to finish. As TKO Graphix president, Tom Taulman II said, “We can, design, manufacture, de-identify, and install, and we’re capable of any of the steps you may need.” — Here’s Why You Should Choose TKO Graphix for Your Fleet Graphics

If you know that your fleet graphics suck why haven’t you wrapped your fleet of cars and trucks? If you’d like to discuss this further please Contact Us. Because we don’t suck and neither should you.

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A Race Team That Builds Race Trailers—Vintage Trailers

We enjoy working with Troy Stone and the Vintage Trailers team; last year we wrapped their custom built racing trailer and this year we have the privilege of wrapping one of their race cars. They came to us because we know what we’re doing. We’ve not only been wrapping vehicles for years, but we have our own fleet of company vehicles—we understand the needs of a fleet manager.

The Vintage Trailer Team—is a Race Team

Troy shared that many of the features and innovations they’ve incorporated into their trailers have come from their personal racing experiences and by asking other racers what they want on a racing trailer. I’m not certain if they’re a race team who builds trailers or a trailer fabricator who races. Regardless, the best people to consult about your needs are those who live in your world and understand your challenges, opportunities, and needs.

Here’s What Vintage Has to Say About it

“At Vintage Trailers racing is truly in our DNA. We have a race car that we take to the track in style in our own custom built Vintage trailer. Being at the track among many different kinds of racers has given Vintage a unique perspective on the racing world. Many of the improvements and extras that we have incorporated into our trailers have come from talking one on one in the pits with drivers and crew members. We build our trailers with our passion for the sport which is clearly translated into the reliable, quality-built trailer that we produce each and every time. It is our goal at Vintage Trailers to not only meet, but more importantly to exceed the expectations of our customers who share our passion for the racing experience.” If you’d like to learn more about the race car, here are the particulars, Vintage trailers Dragster Info.

Who Knows What You need?

Whether you need a racing trailer or a vehicle graphics—go to the experts, the people who understand what you need and want. Go to the folks who live in your world; who understand what you do because it’s what they do. If you’d like winning ideas for your fleet graphics let us know—we’ll help you take the checkered flag.

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Photo Blog: Milto Cleaners Van Decals

The graphics on this Milto Cleaners delivery van are—clean. As we’ve said before and will repeat, the most important aspect to vehicle graphics is sharing the message; everything else is secondary.

What Makes This Wrap Clean?

To begin with, it’s uncluttered. Nothing detracts from the message and call to action—your eyes are drawn to it. Two colors, black and red on a white background, a simple yet elegant logo of crossed hangers, and the typography add up to an effective design. Simple. Effective. Elegant. The phone number is easy to read—it’s a good font and size, displayed in multiple locations. And what sets Milo cleaners apart? For one thing, fabric restoration services and it says it—right there on the truck.

What Else Sets Milto Cleaners Apart?

Milto Cleaners was founded in 1970 by Phil Milto Sr and continues to be operated by his family. With multiple South Indianapolis and Greenwood locations they’re convenient to the Southside. But their locations are only the tip of the iceberg in convenience. They offer free pick-up and delivery designed for the busy customer. If you’re not home they’ll help you designate a pick-up location, there’s no minimum, and no extra charge. I’m not sure how they do it.

Miltos is known for restoration of smoke, fire, and water damaged garments. And not only garments but, “ … draperies, blinds, bedspreads, comforters, leathers, suedes, furs, area rugs, shoes, cushions, pillows, stuffed animals and more.” They use an ozoning process to eliminate smoke and odors. “Ozoning is the process passing Oxygen (O2) through an electrical charge, which splits the oxygen atom. The third atom combines with the opposite atoms, making Ozone (O3), a pure form of oxygen. Ozone (O3) breaks down the hydrocarbons (smoke) into carbon dioxide and moisture. The process is the only true way to remove smoke odor from fabrics.” And, it’s risk free, if they can’t fix it there’s no charge.

If you have company vehicles and have thought about adding vehicle graphics or have considered changing what you have—give us a shout. We can help you make your vehicle a mean clean machine.

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Photo Blog: Epperson Painting Vehicle Wrap

It would’ve been easy to have gone overboard on this van wrap. It’s a painting contractor—we could have covered the vehicle in color, splashed it with paint and plastered it with brushes. Instead, it’s bright, but not too busy, informative without being jumbled, and attractive. At first glance, any passerby knows and understands it’s a painting company. This wrap works.

Let’s Break it Down

Paint Chips – Brilliant use of an iconic image for the paint industry. It’s difficult to look at paint chips and not think about that lobby that needs painting, or what color would look great in the break room. At the same time it adds color, which catches the attention and adds to the overall attractiveness of the wrap.

Paint Brush – What makes it work isn’t only that it draws attention to the rear of the vehicle; it’s that it’s not overdone. Had the brush been added multiple times to the design, it would’ve distracted from it. By placing it where it could have the highest visibility it added to the overall display.

Call to Action – As we’ve mentioned many times, one of the keys to effective vehicle graphics is to K-I-S-S (Keep it Simple Stupid). By limiting the CTA to explaining what they do—commercial painting, and how to contact them—phone number, they have succeeded in making this vehicle graphic more than identification, it’s an advertisement. An advertisement that will be seen by 30,000 to 70,000 people every, single, day.

How effective are Vehicle Graphics?

According to this 3M, “Vehicle graphics have the power to reach—Even a single intra-city truck with graphics can generate up to 16 million visual impressions in a year. The power to impress—Study after study ranks fleet graphics as the most cost-effective and influential advertising media available. “

• 97 percent of survey respondents recalled the ad on the truck.

• 98 percent thought the ads created a positive image of the advertiser.

• 96 percent thought fleet graphics had more impact than billboards. –3M Fleet and Graphics Guide

Creating a vehicle wrap that works is a mindset. It starts by knowing what you want to share and ends by capturing the message in the simplest most elegant way possible. What’s the most important information for you to share on your company vehicles? Let us know —we’ll paint the town with it for you.

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