Vehicle graphics has gone way beyond lettering company names, listing phone numbers, showing DOT numbers, and adding “How’s my driving?” to the back of a truck. Today, vehicle graphics inform consumers and introduces organizations in a way unthought-of when TKO Graphix opened its doors in 1985. So, if you haven’t wrapped your fleet yet, it’s time to embrace change. It’s the 21st century — join in. Avoiding change, sticking with the old ways, is a sure-fire method to be left behind. Get in the game. Here are our top 10 reasons to wrap your fleet vehicles.
The Top 10 Reasons to Wrap Your Fleet Vehicles
10. Set yourself apart from the competition
AAA Heating & Air posted in letters on the side of a van works, but a uniformed service person waving at cars and trucks — tells a story.
“This Effective Air full wrap goes beyond capturing one’s attention, it captivates. It tells a story. The entire wrap is, well … effective. It uses call to actions with phone and web contacts — effectively. The graphics share the work they do and brands they offer, once again — effective. But it does more than that, it feels comfortable. Because it tells the story of friendly service offered by expert neighbors.” — Effective Air an Effective Work Truck Wrap
9. Spark your employees
A beautifully wrapped fleet vehicle is a heck of a lot more fun to drive than an old van with “Clean me!” finger painted in the dust on the back window. Here at TKO Graphix we take pride in everything we do including our own fleet. Our graphics are so bright we have to wear shades.
8. Fit your culture
Vehicle wraps are one of a kind and can be designed to reflect the personality of your organization. “Culture is one of the 21st centuries most popular business buzzwords. Is it more hype than substance? In a word, no. A negative organizational culture can destroy a company. Businesses without an identifiable culture, experience high turnover and wonder why. Conversely, companies that develop a culture, which fits their vision and personnel, excel. It’s not too difficult to see — it shows in the pride employees take in their organization, in the products and service they deliver, and in the growth of the business.” — Why is Corporate Culture so Important?
7. Be memorable
Small letters or a standard logo seldom stand out; everyone is bombarded with thousands of messages an hour. Be the one they remember. “This full wrap is simple, deceptively so, purposely so. That doesn’t mean it was simple to design, just the opposite, creating a simple vehicle graphic design isn’t simple. Because making a vehicle graphic stand out when it competes every day with thousands of others isn’t easy.” — What Makes this Vehicle Graphic Stand Out?
6. Expand your brand
How important are fleet graphics to your brand? A survey from the American Trucking Association emphatically answers that question. “75% of the people surveyed developed a first impression about a company and its products from truck advertising. 91% of people notice ads mounted on the sides of trucks and can recall the ad days later. Nearly a third of people would base a buying decision on the impression they got from the vehicle. Vehicles are the best way to provide targeted, mobile coverage over an entire marketing area. Ads are viewed by business customers as well as retail consumers.” — ATA (American Trucking Association) Vehicle Branding: Is there Hidden Value in Your Fleet?
The Top 5
5. Take advantage of low-cost advertising
If you have enough business — ignore this. But if you could use a few more leads, vehicle graphics are a proven resource.
The benefits of a vehicle wrap hit home when you compare the Cost-Per-Thousand Impressions (CPM) of other forms of advertising (Statistics courtesy of the Outdoor Advertising Association of America):
4. Make your four vans seem like twenty
Seriously, you know how when you buy a new car you start to see the make and model everywhere? It’s the same thing with a wrap, once it’s recognized it’s noticed everywhere.
“Market your fleet graphics. Include your fleet vehicles in your marketing. You want consumers to recognize your vehicle at a glance. The best way to do that is to include images of the company vehicles in your marketing and advertising. By showing your vehicle in brochures, on your website, and in your ads you’ll establish a brand folks become familiar with.” — FAQ: How can I get the Most Exposure from my Vehicle Graphics?
3. Promote a call to action
On my way to the office today I saw a fast food tractor-trailer promoting its $4 menu, which made my mouth water. I think I’ll stop after work for a double cheese.
“When people think of calls to action, they think of websites, blog posts, and TV commercials not vehicle graphics. Some vehicle graphics remain unchanged for five years or more, wouldn’t that become boring as well as outdated? Yes, it could, but there are ways to create an effective vehicle graphic CTA that isn’t boring or soon obsolete.
The other day I noticed a tractor-trailer from a national restaurant chain. The sides of the trailer stated they wouldn’t raise their prices this year. They’ll change the graphics next year, which may not seem cost effective, but they have a year for this campaign. I visited their establishment the next day, so I know it worked at least once.” — How to Create an Effective Vehicle Graphic CTA (Call to Action)
2. Bring in new business
Countless TKO customers have shared how wrapping their fleet vehicles has introduced new clients to them.
Here’s an example, “Golden Malted is headquartered in South Bend, IN. That’s 150 miles from our shop in Plainfield. About two and one-half hours’ drive time. While he was driving the third wrapped van back to South Bend, the company received three calls from prospects who had seen the van. All three purchased product from Golden Malted and the last time I spoke with Bob, all three continued to be customers.” — Golden Malted Testimonial
And the number one reason is…
1. Show your pride
It’s not only showing pride in your organization, it’s sharing that pride with potential customers. Don’t send a bad message.
“What message are your vehicles sharing? The message your company cars and trucks send is important. Whether your vehicles are delivery vans, work trucks or 53-foot tractor-trailers, customers, prospects, vendors, and employees see them. If you were a customer of your own business would your fleet graphics make you proud to be customer? If you were considering buying from you would the condition of your cars and trucks give you doubt about the organization. What do your employees think when they see, or drive your fleet vehicles? Do you think your employees point at them on the road and tell their family, “That’s where I work!” with pride? What would your banker think if your truck was parked at their bank? Its important to consider these questions because with vehicle graphics a bad message is worse than no message. ” — Bad Message.
But Wait There’s More!
- Levels the playing field when competing against larger corporations
- Protects the vehicle paint from fading and minor scratches
- Shows professionalism
- Unifies the brand
- Establishes the business locally
- It’s an investment not a cost because there is a measurable ROI (Return on Investment)
- Puts you ahead of the competition
We could probably come up with 10 more reasons to wrap your fleet vehicles (would that be the top twenty or the second top ten?) but I think you get the point. Fleet graphics are no longer an option (or they shouldn’t be). More and more fleet graphics are a necessity. If you want to play with the big boys and girls, stay ahead of the competition, and professionally brand your organization, then fleet graphics can be a big part of reaching your goal.
If you’d like to learn more about graphics for you fleet. Contact us we’ll help you be one of the top ten in your industry.