In the effort of full transparency, I am not a graphic designer, but I did stay in a Holiday Inn … However, some of the best and most experienced vehicle graphics designers in the world share my work area. The TKO Graphix design teams’ average tenure is more than ten years, and that’s counting the new guy (who is only new to us because he’s been a graphic designer for longer than he wants to admit). They know how to make a car wrap pop.
Can You Make My Car Wrap Pop?
One of the questions that our design team receives from customers is, “How can we make my fleet vehicle pop?” Let’s begin by defining pop. I asked the team and heard, “A design that stands out” “Something it’s hard to take your eyes off of” “A graphic that everyone looks at even when there are twenty other trucks in the parking lot.” So, what makes a vehicle graphic pop?
“The easiest way to get lost in the plethora of fleet vehicles vying for attention is to believe that your company name, address, and phone number is all you need on your cars and trucks. Yes, it’s better than nothing, but you’ve missed an opportunity. If you were to rent a billboard what would you put on it, only your name and phone number?” — Are Your Vehicle Graphics Getting Lost in the Crowd?
Use Colors That Pop!
“When choosing colors for your vehicle graphics, it may not be what color, but how colors of both the vehicle and your graphics contrast. Using poorly contrasted colors reduces the impact of vehicle advertising. Poorly chosen hues, designs that hide the message, and colors that don’t match your brand waste your marketing dollars. One should first consider the brand, logo, and vehicle colors.” — What Color Should I wrap my Business Vehicle?
“The color palette on vehicle graphics is one of the most important ingredients of a successful vehicle wrap. There’s a lot to consider when discussing vehicle graphics color, and the psychology of color is one of them.” — The Psychology Behind Vehicle Graphics Color.
Keep it Simple and Easy to Read
If you want your fleet graphic to make an impact, to pop, you only have seconds before your vehicle is down the road. And with all of the competition for driver’s attention from signs, billboards, and other vehicle graphics, people will not linger on your graphic design unless you give them a reason. Consider this, “The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain.” – Time.com
Stay with Your Brand
Your vehicle graphics should be as recognizable as your website, banner ads, billboards, signs, and advertising. When folks see your fleet, they should immediately know who you are and what you do. If you’d like to read more on unifying your brand try this, Case Study: Unifying a Small Business Brand.
There’s More, but Why Ask Me?
There’s a lot more to making a fleet graphic pop than what I’ve shared, but really, why ask me? What do I know? Remember our design team includes some of the best in the business. So why not ask them? Their answers will make your head pop!
If you want your car wrap to pop, take the time to design the pop into the wrap. We can help you design a car wrap that reflects who you are, what you do, and one that fits the vehicle.
If you’d like to read further on this topic try these two posts: